Al Masraf

Project Detail

Dubai Fitness Challenge (DFC) is an annual celebration of all things fitness and wellness. Launched in 2017, the initiative challenges everyone in the city to complete 30 minutes of activity a day for 30 days. DFC heralds a month-long calendar of exciting fitness events and wellness-focused entertainment to keep Dubai up and on its feet. It not only cultivates fitness-focused mindsets but also inspires Dubai’s residents to work towards a common goal of maintaining healthier, active lifestyles in the long run.

PROJECT TYPEVideography
CLIENTAl Masraf
YEARNovember 2019